Weekend Journal
The Wall Street Journal
Friday, August 29, 2003

Skin Deep in Miami
PONCE DE LEON, CALL YOUR REALTOR. In one of the more over the top amenities floated by Florida condominium developers, an elite Swiss skin care company has signed on to help Core Development lubricate sales at Ten Museum Park, a 50 story' project with 200 new luxury residences. Clinique La Prairie, a brand known in the U.S. for its cosmetics (motto: the fine art of aging) and in Europe for its pioneering work in fetal sheep cell injections, will develop a "wellness center" on the site, as well as a personal spa in each condo. (Of course, there will be a line of skincare products just for residents of the building.) Also planned: an art gallery, indoor/outdoor café and several office condos. Sales of the units, which will range in size from 850 square feet to 5,000 square foot penthouses and in price from $250,000 to a little more than $1 million, begin in November. The residences will have high ceilings and views of the Atlantic, Biscayne Bay and downtown Miami. Still, the cosmetics can't mask the competition: There are 10 other condo projects tinder construction in Miami, with 14 more planned, for a total of more than 8,000 units, according to the Downtown Development Authority.