GOTHAM - MARCH 2001

The decadence on display was the work of Harrison & Shriftman, a PR firm and the Hugo House was their giant promotional tool, a brand-marketing machine with beds. The "red house on the hill," as it was known around town, was the destination spot for four of the festival's biggest parties and a pit stop for model Rachel Hunter, "the mayor of Miami," Michael Capponi, actress Piper Perabo, and others who'd pop over to grab a drink or watch the 32 inch television for news.